Four Influential Buying Factors
There are four major things that help determine the worth of an item or service. These include brand, timing, prior use, and location.
BRAND:
As an example, let’s say that I am buying a new television. Now sure, the obvious choice would be Panasonic or Samsung. These are the televisions you grew up with; they are what make you feel safe. But there are so many other choices these days, we live in a new decade. There are new companies such as LG that are making televisions as good or better; and you know what, in same cases cheaper. Just because you’ve constantly heard of a particular brand, or it’s what the majority of your friends have, doesn’t mean that is necessarily what you should buy. Make sure you do research on other brands, because there are always reviews online and you might find that the brand you hadn’t heard of has way better reviews than the one you are familiar with