We live in a private enterprise economy, matching production and consumption is not always a easy job. Individual companies sell what they want and individual people buy what they want. In order for our economy to work there must be a method to help both the consumer and the company that produces the product, to make the correct decision.If done well marketing can make consummation and production great friends. Though you may think that marketing is just a company putting an ad on TV, to try to sell their product. There is a lot that goes down behind the scenes that involves marketing the average consumer does not know about. Such as getting the product packaged up, getting the correct price, having a well known brand name. To add to this products most likely have to be stored before the consumer buys them, and there needs to be money to finance the product before it’s stored. All of these steps have one thing in common, that being they all are part of marketing. There is a lot of time and effort that companies have to put in to marketing.

If you don’t believe what I am saying then take a read of what the American Marketing Association defines marketing as “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objective.” Though marketing is used to match supply with demand, it is also used to get the word out to the consumer about the product that the company is selling. This goes to say the company does not screw anything up.

Though you may not think about it, you the consumer see marketing from the moment you wake up. From watching an ad on TV to seeing a FedEx box being delivered these are all parts of marketing. At this very moment there are millions of businesses around the globe that are involved in marketing as their primary business activity.

I hope by reading this you learn to understand that just because it takes less than 5 minutes to get an ad spot using Google AdSense, to get anything back from your money, will involve plenty of research, in order to get your marketing right. Also don’t forget that marketing can also create big trouble for your business if not initiated correctly.

This entry was posted on Thursday, April 24th, 2008 at 3:24 pm and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.