Dictionary Word Value

When your trying to make a profit from domaining, it is extremely important to know what brings in the money. There are many different factors that persuade buyers to purchase a certain domain name. These include relativeness/keyword similarity to their business or what it specializes in, resell value is higher then what your listing it for, and a bunch of others that go on and on. The main thing to keep in mind however is that the domaining business is really random, and it is very hard to predict what will sell.

Made-Up Words

It has been countlessly said that creativity is the key to success, well in the domaining business that is only partly true. On one side, it does take creativity to find and search for a domain that will sell. However it really matters what your definition of creativity is. The kind that I am talking about, is making up words that are similar to what the purpose of the domain should be. For instance, if all of the good poker domain names with the .COM extension are gone, you could make one up such as Pokerono. Sure, you could get lucky and someone out there might want to buy that particular domain, but the chances are that you wont. If you try doing this, you’ll find yourself spending lots of time and possibly money marketing it, and the return wont be equivalent in the end.

Mix and Match

If you really want to make money in the domaining world, you have to use dictionary words. Let me restate that a premium domain name is a one word dictionary domain name followed by any extension. Now while you get get lucky finding one of these, the chances are that you wont. No, it’s not the end. There still is a chance for you to win the notorious domaining lottery! Ever heard of the phrase mix and match? Well believe it or not, but it seems to apply to domains as well. Let’s look at some examples:

SitePoint - Site[a place where activity occurs] + Point[where things meet]
The result is a place where people who do things meet.

BetaNews - Beta[test version] + News[new information about events]
The result is new information about test versions of services and/or products.

MacWorld - Mac[product by apple] + World[a place in which things exist]
The result is a place in which things by apple exist.

As you can see, some of the most frequently visited websites are dictionary word oriented. Yes, I know that Mac is not a word in the dictionary, but it’s okay to mix a popular term or brand with a dictionary word.

Simple to Remember

The biggest problem with many domains are that they are hard to remember. Keep in note that the average internet user surfs from 25 - 150 different websites each and every day. Do you think that they are going to remember Pokerono.com among these, probably not. A domain consisting of one or two common dictionary words will strike a trigger in the surfers brain, allowing them to easily remember that website.

Stay Away from Three

Now while two is appropriate, I would highly suggest that you stay away from three. Seriously, when you go that far, it becomes overkill. In fact, it would be better for you to stick with your made up word then use combination of three or more. Just imagine something like DogsCatsEagles.com, if you think that someone is going to remember that think again.

How We Use It

Notice the fact that this website uses the mix and match method.

TalkPrice - Talk[exchange thoughts] + Price[value or worth]
The result is a place in which discussion of value or worth takes place.

To see how I use this method with some of my other domain purchases, check out my Recently Acquired Domains.